Muhammad Hisham Tan Abdullah has been the major driving force behind the Malaysian Food and Beverage Executives Association (MFBEA) and is naturally referred to as the “go-to guy” in all matters relating to the Food & Beverage Service and Hospitality Industry.
An 8th term re-election as MFBEA President for 2019-2021 is testament of the Industry’s
recognition and support to his extensive experience and knowledge since his initiation into the
Industry as a busboy in 1988. Hisham Tan’s vision, direction, commitment, passion and drive
have notably led MFBEA beyond Malaysia’s borders since its establishment in 1988.
Worthy mentions are Hisham heading MFBEA as co-founding member towards the inception
of the International Food and Beverage Association (IFBA) in September 2012. As current VP
for the Asia region with responsibilities that include membership drive, Hisham contributed to
IFBA’s global expansion which now spans Asia and Europe, making IFBA the principal
platform for the collective benefit and growth of the F&B Service Industry.
In March 2019, a MOU was inked for the formation of the ASEAN Restaurant Associations’
Alliance (ARAA), initiating a timely collaboration between MFBEA and the Industry
associations of Malaysia’s neighbouring countries.
Establishment of the MFBEA Culinary Division in April 2019 is Hisham’s latest coup, as a
complementing platform to ensure cohesive synergy between kitchen and service crews, and
to provide recognition for the Industry’s young and potential culinary practitioners and students.
Hisham Tan’s day job is as the AVP of OSHE, Hospitality, F&B for MEASAT Broadcast
Network Systems Sdn Bhd better known as ASTRO, where his vast job scope entails
delivering and maintaining premium quality management in F&B products and services,
encompassing related internal and external ancillary tasks for all ASTRO satellite properties
within the Klang Valley.
A strong advocate of strategic collaborations, Hisham Tan Abdullah also sits on the Boards of
Studies for many of the reputed Hospitality Schools in Malaysia, consults regularly with various
government agencies on matters related to Tourism, Services & Hospitality, and is actively
involved in carrying out assessments for establishments. He also regularly conducts F&B skills
trainings and is a sought-after speaker for both local and international conferences and is a
familiar face amongst the Industry’s judging panels.
HISHAM TAN
Skills Trainer
HAPA Academy
