New Zealand is the first country in the world to greet the rising sun and New Zealand Tourism is using this in a new campaign just launched – ‘100% Pure Welcome – 100% Pure New Zealand’. In a global gesture of welcome, New Zealanders are opening their hearts and homes to the world, with locals from across the country sharing a ‘Good Morning World’ welcome message from their own sunrise, every day for the next year. With sunrises all over the country as a backdrop, the tourism campaign will highlight the nation’s stunning natural landscapes that make it so unique. www.newzealand.com
The Sun Rises First in New Zealand
