The 2-day workshop is a specialized course catered for hospitality sales, marketing and revenue management professionals who want to leverage on the digital marketing and its sales strategies and techniques to enhance the organization’s revenue .
PURPOSE
This is a specialised course exclusively for hospitality sales, marketing and revenue management professionals who want to expand their current role, upskill and better understand how to use digital marketing and sales strategies and techniques.
There are multiple considerations in the hospitality industry, ranging from the sale of rooms, food and beverage services and event management in order to cater to business and leisure travellers, travel agents as well as meeting planners. Understanding the various elements in the distribution of the hospitality product and how these elements inter-relate are key to sales and marketing success
TOPICS
- How to sell your rooms to the right audience at the right time
- How to strategise your room rates
- How to capture new and emerging markets for hotels
- Understanding your competitor’s prices and their strategies
- Managing OTAs efficiently
- Ensuring rates parity across all online platforms
- Capturing your deserved market share
- Leveraging on various online channels to maximize revenue
By Ramanesh Keith
Skills Trainer
HAPA Academy
*Our programmes are HRDF-claimable.
