Azerai, an emerging hospitality group led by hotelier Adrian Zecha, is planting another flag in Vietnam’s former imperial capital. The historic Azerai La Residence, Hué, opened in February after the most extensive renovation since the historic, 1930-built mansion was completely overhauled thirteen years ago. The 122-room hotel’s aesthetic affirms Azerai’s devotion to simplicity and elegance and reconfirms the brand’s commitment to affordable luxury. Anchored by a 1930’s colonial mansion and two complementary wings built in 2005, the hotel commands a 200m-long frontage to the Perfume River, with views of the imposing Flagtower Bastion and the 1804-built Citadel on the river’s north bank. Poised between the landmark Hué Railway Station and several colonial buildings, the hotel’s façade is testament to its art deco roots and enduring appeal. Azerai La Residence, Hué complements the 60-room Azerai Can Tho, which recently debuted on the Mekong Delta. The name Azerai was inspired by the initials of Adrian Zecha and the Persian word caravanserai, a resting place around a central courtyard. Azerai offers guests simple elegance, refined design, discreet and attentive service in places of unique beauty and cultural interest.
La Residence Hué Rebranded Azerai
